Analysis shows ad campaign swayed vote in favor of Djou
Washington, DC – The Independent Women’s Voice (IWV) celebrates the special election victory of Charles Djou in Hawaii’s 1st Congressional District special election.
“We are thrilled to have contributed to such an important victory for Republicans in President Obama’s backyard,” said IWV President Heather Higgins. “To play such a crucial role in the first special election Republican victory in a district held by Democrats since 2001 is a great feeling.”
IWV launched this ad criticizing Ed Case’s voting record and staff hires in Hawaii and the website www.thecaseisclosed.com on May 6th. The ad buy was more than $200,000 and ran thru May 21st.
Until IWV entered the race, there were no third party ad campaigns from the center right in the state. Soon after IWV launched its ad, the Democratic Congressional Campaign Committee exited the race.
According to this study from GEB International, IWV’s ad helped draw support away from Mr. Case among Democrats, Republicans and Independents.
Among the highlights:
· Ed Case’s support among Independent voters fell from 32 percent to 23 percent from April 20th to May 16th. Among Republican voters, his support fell from 15 percent to eight percent, and among Democrats, his support fell from 40 percent to 29 percent.
· Charles Djou’s support among Independent women voters rose from 16 percent to 37 percent in the same time period.
· Ed Case’s support fell 10 points in the overall ballot.
For more information on IWV and GEB International’s full report, please visit our website, www.iwvoices.org.