When IWV couldn’t persuade political professionals that Scott Brown’s race was worth spending money on, we jumped in with our own independent expenditure and helped cut a 30 point gender gap to nine. IWV already knew from a poll we had commissioned that the majority of women didn’t approve of what Congress was doing about healthcare. Armed with this information, we not only helped tighten the gender gap but were instrumental in making health care the number one issue. To that end, IWV used radio ads, physician-recorded robo-calls, and live calls to help create a miracle in Massachusetts.