June 25, 2014

IWV MS Election Day Survey: Cochran’s Victory Relied on Democrats
McDaniel Won GOP Vote Handily; Differences on ObamaCare Fuel Split


WASHINGTON, DC – Senator Thad Cochran’s margin of victory over challenger Chris McDaniel in yesterday’s Mississippi Republican Senate runoff election was based on votes from Democrats and Independents, according to a same-day survey of 500 voters fielded by Independent Women’s Voice on Tuesday, throughout the day.

Among the 75% of survey respondents who said they “always” or “usually” vote Republican, Chris McDaniel defeated Cochran 52%-41%, with 7% refusing to say for whom they voted. Among those who said they “always” vote Republican, McDaniel defeated Cochran 59%-37%; among those who said they “usually” vote Republican, the vote was split at 46%-46%.

Among the 4% of survey respondents who said they “always” or “usually” vote Democrat, Cochran defeated McDaniel 55%-23%, with 23% refusing to say for whom they voted. Among the 12% of survey respondents who said they usually split their ticket, Cochran defeated McDaniel 59%-27%.


                                    Always            Usually           Split               Usually            Always
                                     Dem                Dem              Ticket                GOP                 GOP

Cochran                      33.3%             57.9%             59.3%             45.8%             36.6%
McDaniel                    33.3%             21.1%             27.1%             45.8%             58.5%
Refused                      33.3%             21.1%             13.6%               8.4%               4.9%

Fully 9% of survey respondents refused to say how they regularly voted.

Among the 67% of survey respondents who identified themselves as Republicans, McDaniel defeated Cochran 49%-44%, with 7% refusing to say for whom they voted; among the 23% of survey respondents who identified themselves as Independents, Cochran defeated McDaniel 45%-41%, with 14% refusing to say; among the 3% of survey respondents who identified themselves as Democrats, Cochran won 71%-12%, with 18% refusing to say.


                                    GOP                         Independent                 Dem

Cochran                      43.9%                         44.8%                         70.6%
McDaniel                    48.7%                         41.4%                         11.8%
Refused                      7.4%                           13.8%                         17.6%

The survey was conducted on behalf of Independent Women’s Voice by GEB International, with live callers dialing out to a random sample of 500 likely-voting likely Republicans, based on their previous history of voting in GOP primaries. Survey respondents were screened to ensure that only those who said they voted in yesterday’s runoff election were surveyed. The survey has a margin of error of +/- 4.38% at the 95% confidence interval.

Fifty percent of McDaniel voters gave as their single biggest reason for supporting him variants on wanting change or a younger person. The top issue specifically cited was ObamaCare, with 17.7% citing that McDaniel has pledged to repeal it, another 11.1% saying McDaniel would vote to defund ObamaCare, and an additional 9.9% citing the special exemption from ObamaCare that Congress is enjoying.

For more information on the survey, please contact Victoria Coley 443.758.6077 or [email protected]





Independent Women's Voice is a 501(c)(4) nonpartisan, nonprofit organization for mainstream women, men and families dedicated to promoting limited government, free markets, and personal responsibility. IWV is an affiliate organization of the Independent Women's Forum.

Victoria Coley | Director of Communications
Independent Women's Voice |
[email protected] | cell 443.758.6077