Healthcare price transparency is a rare bipartisan issue—with almost 90 percent public support. A whopping 98% of women age 40 and under support it. Yet, efforts to make price transparency a reality have been clouded and shrouded by healthcare lobbyists and special interest groups who want to keep patients in the dark.

We would never agree to buy anything without knowing how much it is going to cost. Prices in health care should work the same way.

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