The desire to age in place is widespread among Americans, with 88% preferring to remain in their homes for as long as possible as they grow older, rather than relocating to a senior living facility. 

The current market for in-home support is mostly limited to home healthcare aides or nurses, which can be prohibitively expensive, making regular support services unattainable for many. 

Here’s the issue of the 2013 Home Care Rule in 60 seconds:

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