Independent Women’s Network Manager
Independent Women’s Network (IWN), a joint project of Independent Women’s Forum and Independent Women’s Voice, recently launched its dedicated, subscription-based, members-only website with key capabilities that allow our members to interact with our materials, our people, and each other. IWN will have members throughout the country who are invested in our cause and amplifying our message.
The Independent Women’s Network Manager will oversee all aspects of membership and should be eager to advance IW’s mission to advance conservative policy. This person will have an analytical mind, and will be data-driven, grassroots-oriented, tech-savvy, and a goal-driven “people person” to maintain this new members-only website, program, CRM, and email program.
The IWN Manager will drive KPIs that support member acquisition, conversion, and retention. She will need to “live” in the private community—constantly engaging with members, managing content distribution, operating communication platforms and tools (including maintaining the website/private portal), troubleshooting, user experience improvements, and more.
Types of Activities Include:
- Developing a sophisticated product roadmap for membership growth, engagement, and retention—including implementing content strategy, content development, and content experience of our members-only website
- Proactively looking for, prioritizing, executing, and testing membership features, products, and benefits; evaluating and improving experiences over time to enhance membership tiers
- Managing and maintaining the network portal/website, including updating or creating posts and landing pages, CRM, and email service provider (tagging and segmenting by issues/interests, maintaining updated records, sending targeted email sends and text messages, etc.)
- Monitoring and engaging with member communications, including member posts and comments, email communications, and private Facebook group
- Doing social listening and planning, and alerting IW of trends, comments, questions, recommendations, and/or pressing issues
- Staying up-to-date with IW programs, campaigns, and issues, as well as news, policy/legislation, politics, pop culture, cultural trends and trending topics/hashtags, social media, and being able to engage with the network on these key issues
- Facilitating and executing exclusive events/interactions online and, eventually, in person (these include messaging workshops, newsmaker events, podcast extras, meet and greets, policy discussions)
- Helping manage strategy to build and maintain member activation—preparing them to be on-demand grassroots influencers—as well as calling on them to invite friends; participate in focus groups, polls, and surveys; purchase merchandise; participate in IWN’s issue forums; network with IWN members in their communities and states; and increasingly become larger investors in IW’s efforts
- Managing IWV private Facebook group (approving/rejecting member requests, posts, comments/questions/concerns, regularly posting IW content/updates/engagement or event opportunities, etc.), as well as moving Facebook group members over to IWN
- Work closely with the Digital Marketing Manager to develop and execute marketing strategies to build the grand and grow the membership, including search marketing (SEM and organic SEO), as well as coordinate content, design, social media, pay-per-click (PPC) marketing and other activities
The IWN Manager will thrive on collaboration across teams. She will work closely with the IW policy and communications teams to identify and create tiered level content.
The manager will report directly to Victoria Coley (VP for Communications), and work closely with Amber Schwartz (IWF’s Executive Vice President who leads the external relations department), Somerlyn Cothran (VP of Investor Relations), and Hadley Manning (Policy Director).
Here Is What Success Looks Like:
- IWN meets (and hopefully exceeds!) monthly and annual membership goals
- IWN members are engaged and actively supporting IW’s larger mission (taking actions to advance our message, spreading our information to their networks, engaging in our campaigns, including contacting members of Congress, telling personal stories, etc)
- IWN members not only pay their annual dues, but also contribute to our ongoing projects and encourage others to become members
- IWN members feel heard, supported, and appreciated by IW
- IWN is a valuable forum for equipping members with tools needed to become better messengers on key issues, advancing our policy ideas, and helping raise the profile of our policy team members and spokeswomen. Our policy team members are excited to participate in IWN events and to provide members-only content
The ideal candidate will possess the following attributes:
- Minimum of 3-6 years of professional experience, at least 2 years of managing subscription-based products or other gated communities/networks; membership, grassroots, PAC, or recruitment programs; social media accounts; content calendars
- Experience managing CRM databases, email service providers (like MailChimp), WordPress or other website development/management tools is a must
- Understanding of and/or experience in politics, policy, advocacy
- Familiarity with Google Ads and Analytics, Vimeo, and various social media platforms, including but not limited to Facebook and Instagram
- Demonstrate initiative, professionalism, organization, attention to detail, and a willingness and eagerness to learn
- Excellent communicator, writer, and critical thinker
- Self-starter and hard worker, with discipline and focus to work from a virtual office
Independent Women’s Forum and Independent Women’s Voice operate as a virtual office.
To apply, send a cover letter and CV to [email protected].
Please use the subject line: IWN Manager_